Buy a chapter at a time of digital text

Taking a cue from the music business, a major publisher has begun selling the individual chapters of a popular book to gauge reader demand for bite-size portions of digital texts. Random House Publishing Group’s experiment, started February 11, 2008, appears to be the first time a major consumer publisher has offered a title on a chapter-by-chapter basis. It will sell the six chapters and epilogue of Made to Stick: Why Some Ideas Survive and Others Die for $2.99 each.

The move comes at a time when retailers and publishers are looking for clues into how readers want to access digital content. Read more about the novel idea in The Wall Street Journal online.