Publisher promotes books on tape to commuters

Stuck in traffic? Listen to a good book. That's the premise behind Random House's $200,000 ad campaign to get commuters in Atlanta listening to audio books. Atlanta was chosen for the trial campaign because it has some of the longest commuting times in the nation, according to an article by Ken Foskett in the Atlanta Journal-Constitution.

Four weeks into the campaign, Random House says it has boosted sales. Amanda D'Acierno, director for marketing and publicity at Random House Audio, says the publisher is considering similar ad campaigns in other cities, noting that "there's no shortage of traffic."

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