Adult education, training initiative launched in the United Kingdom

An advertising campaign encouraging people to upgrade their skills through education and training is being launched by the government in the United Kingdom. TV, print and poster advertisements will aim to persuade people of their natural ability to succeed. The "Our future. It's in our hands" campaign will run over three years. The campaign comes after a report that warned that the UK must become a world leader in skills by 2020 if it wants to sustain its position in the global economy. This means dramatically increasing the number of adults who improve their skills and gain qualifications at all levels—from functional literacy and numeracy to higher education levels. Read the article at BBC NEWS.